05 December 2017 – Bologna Sant’Agata Bolognese

Urus, the first Super Sport Utility Vehicle in the world, was presented at the Automobili Lamborghini headquarters in Sant’Agata Bolognese, in the presence of Prime Minister Paolo Gentiloni.

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With Urus the Casa del Toro creates a new segment in luxury cars.

We were contacted by one of the leading companies in the field of events in Italy, Eventually of Milan, which is the head of the Peroni Eventi Group, for collaborating on the success of the Lamborghini URUS event.

The customer’s objectives were to find a company capable of building a service worthy of the event, to follow it with the utmost professionalism, and technologically advanced, able to manage a world-class event.

The problems we had to overcome were many, starting with the safety factor, as the event took place within one of the structures with the highest level of technological research; the World Premiere took place in the new factory 4.0. created specifically for the design and construction of the URUS line.

There was also the company’s need to find cars from the AUDI-Volkswagen group to transport VIP guests, board members, invited celebrities and institutional guests. These cars by the customer’s will did not have to carry more than two guests for each type of transfer.

Last but not least the location of the event, as it was decentralized by the nearer city of Bologna, in which were located the many hotels that hosted the event participants.


Thanks to the high professionalism and organization of the Peroni Eventi Group and Lamborghini Motors, in addition to the fielding of our staff, consisting of two problem solver Managers and three driver coordinators, we have handled the selected 800 VIP guests using 27 Audi A6, 3 Audi A8 and 9 Luxury Bus, all branded with the Lamborghini Italy Logo and driven by professional drivers.

The end result was that, under the careful coordination of the Eventually staff of the Peroni Eventi Group, we anticipated the needs of the guests and resolved in advance all the problems related to safety and transport with the complete satisfaction of the Customer and his guests.

Event Guy Hoquet

More than 1000 guests coming from all over the world for a 3 days long layout.

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